The retail opportunities of social media are reasonably well understood nowadays. With the likes of Dobbies leading the way, garden retailers are turning to blogs, Twitter and Facebook to shout about their wares and devise new ways to drive footfall.
But despite their lead, many growers have been reluctant to follow. A perception that it is a fad or a waste of time means that relatively few growers have turned to the internet to sell themselves.
To see article as it appeard in the Horiculture Week pint magazine click on this link.
To see article on Hort Weekly's Blog click here
Fitzgerald Nurseries was undeterred by such cynicism and............... to read more click on this link http://www.hortweek.com/news/1017283/one-man-blog-went-global---Pat-Fitzgerald/